Sweden
Need dependable company identity for Sweden?
Sweden runs on digital infrastructure: e-invoicing, online-first services, and a startup scene that’s globally influential. But if you’re building software that needs to recognize Swedish businesses, you’ll notice quickly that “name + domain” isn’t enough.
The legal name on a document can be unrecognizable to end users.
A surprising number of B2B entities aren’t domain-led brands.
Transaction texts can be short, cleaned up, or inconsistent.
And most generic brand datasets don’t model Sweden’s identifiers properly.
Yoku turns Swedish business identity into a stable layer you can build on.
Why Sweden doesn’t behave like a typical brand dataset
Swedish company identity is structured, but it’s structured in Swedish terms — and those terms show up everywhere in finance and administration.
In practice, Swedish entities are referenced via:
- Organisationsnummer (Org.nr) — the canonical identifier for companies and organizations
- VAT numbers (SE …) — common in invoicing and B2B systems
- Personnummer — relevant in sole trader / individual-business contexts
- Registered names that may differ from customer-facing trade names
- A long tail of “brand-light” businesses that still have strong registry presence
If an API only understands domains, it will miss a big chunk of Sweden.
Yoku is designed to start from Swedish identifiers and map outward to usable brand context.
How Yoku identifies Swedish companies
🇸🇪 Sweden-aware inputs supported
Yoku can identify and enrich Swedish businesses using inputs you actually see in products:
- Org.nr (organisationsnummer)
- VAT references (SE…)
- Personnummer (when you work with sole traders)
- Registered legal names
- Trade / brand names
- Domains (when available)
- Transaction descriptors from Swedish banks and PSPs
This enables you to:
- Enrich CRMs with consistent Swedish records
- Keep legal identity and brand identity aligned in your UI
- Map payments to recognizable merchants
- Reduce duplicates caused by naming variations
In Sweden, identifiers are the anchor.
Yoku uses them as first-class lookup keys.
What you can embed in your product
When querying a Swedish company, Yoku can return structured, product-ready data such as:
- Logos (multiple formats & sizes)
- Color palettes for UI theming
- Typography and font hints (when detectable)
- Company descriptions (localized when available)
- Industry classification (SNI) and mappings when available
- Location signals (HQ/operating context when available)
- Social profiles and public presence
- Brand assets for onboarding, invoices, and dashboards
- Transaction-to-brand attribution for Swedish payment descriptors
Outputs are designed for direct integration — store once, reuse across your product.
Built for Swedish SaaS, fintech, and AI workflows
Common product use cases in Sweden
Teams typically use Yoku for:
- Multi-tenant SaaS onboarding
- Auto-brand customer workspaces
- Reduce manual setup for Swedish customers
- Support reseller and white-label flows
- Fintech & expense tooling
- Convert raw bank/card strings into readable merchants
- Improve categorization and clarity
- Increase end-user trust with recognizable brands
- AI-native applications
- Provide LLMs with grounded Swedish company context
- Prevent entity confusion and fabricated brand details
- Generate brand-aware UI, copy, and summaries
- CRM & B2B systems
- Enrich leads via org.nr
- Normalize accounts across sources
- Reduce verification and research overhead
Why global brand APIs often struggle in Sweden
Many providers assume:
- domain-first identification,
- marketing-heavy coverage,
- one stable name per entity.
In Sweden, that leads to:
- weak coverage of SMEs and sole traders
- no native handling of org.nr / SE VAT
- confusion between registered names and trade names
- poor merchant matching due to local descriptor formats
- price points aimed at enterprise enrichment pipelines
Yoku is built for Nordic identity systems — structured, digital, and identifier-led.
Developer-first infrastructure (EU-friendly)
- EU-hosted and GDPR-aware by design
- API-first, schema-driven responses
- Predictable limits and transparent pricing in EUR
- Generous free tier for prototyping
- Designed for product-led teams
Start using Swedish brand & company data
Whether you’re:
- onboarding Swedish customers,
- enriching company profiles,
- resolving merchants in transactions,
- or building brand-aware AI experiences,
Yoku gives you a clean foundation for Swedish business identity.
Sweden is digital — but not always domain-driven.
Your product should handle the identifiers that actually show up.
Yoku makes Swedish brand identity programmable.
Terminology
- Org.nr (organisationsnummer) = Sweden’s primary organization identifier
- SE VAT = VAT identifier format commonly used in invoicing
- Personnummer = individual identifier (relevant for sole traders)
- SNI = Swedish industry classification (often mapped for analytics)
- Descriptor = bank/PSP transaction text that may be abbreviated or normalized
Frequently Asked Questions
Some brands in Sweden
Cinema design in sweden ab
cinemadesign.seKonsulenttjenester innen utvikling av kInoer, samt kjøp, salg, installasjon og service av teknisk utrustning for kinofremvisning.
Assets
Oem international
oem.seOEM International AB (publ), together with its subsidiaries, trades in industrial components and systems. The company offers a range of industrial automation components in the areas of electrical components, machinery components and cables, pressure and flow components, motors, transmissions and brakes, appliance components, installation components, and ball bearing solutions and seals. It serves machinery and appliance manufacturing industries, wholesalers and retailers, electrical contractors, catalogue distributors, strategic end users and electronics manufacturers, and strategic contract manufacturers, as well as installation companies. The company sells its products in Sweden, Finland, the Baltic States, China, Denmark, Norway, the United Kingdom, and East Central Europe. OEM International AB (publ) is headquartered in Tranås, Sweden.
Assets
Genova property group
genova.seGenova Property Group AB (publ) operates as a property company in Sweden. It develops, owns, and manages various commercial, community service, and residential properties in Greater Stockholm and the Uppsala Region. Genova Property Group AB (publ) was founded in 2006 and is headquartered in Stockholm, Sweden.
Assets
Sigma ab
sigma.seBolaget har till föremål för sin verksamhet att, direkt eller indirekt, bedriva konsultverksamhet inom informationsteknologi, projektledning, kvalitet- och validering, samt inom konstruktion och mekanik, produktutveckling inom Internet of Things, affärsutveckling av IT-koncept- och systemlösningar, mjukvaruutveckling och databehandling avseende produkter, inbyggda system samt administrativ IT, samt erbjuda rekryteringstjänster inom teknik och IT-området och idka annan därmed förenlig verksamhet.
Ab traction
traction.seAB Traction is a private equity firm specializing in distressed, middle market, later stage, mature, bridge, recapitalization, buyouts and PIPES investments. It invests in public and private companies. In private companies, the firm invests in turnaround projects, reconstructions, management buy-outs, and buy-ins. In public companies, it underwrites new share issues in companies. It does not focus on any specific industry and invests across all sectors. The firm typically invests in Sweden. The firm exits its investments through sale of equity. The firm makes balance sheet investments. AB Traction was founded in 1974 and is based in Stockholm, Sweden.
Assets
Smart eye
smarteye.seSmart Eye AB (publ) develops artificial intelligence powered eye-tracking technology that understands, assists, and predicts human intentions and actions in Sweden and internationally. The company's research instruments business offers eye-tracking systems for measuring and analyzing human behavior under the Smart Eye Pro, Smart Eye Pro dx, Aurora, and Smart Eye XO names; and software products. Its research instruments are used in aviation, aerospace, defense, and automotive industries, as well as for academic research. The company's automotive solutions business provides driver monitoring systems and interior sensing algorithms for integration in vehicles. Smart Eye AB (publ) was founded in 1999 and is headquartered in Gothenburg, Sweden.
Assets
Np3 fastigheter ab
np3fastigheter.seNP3 Fastigheter AB (publ) primarily rents commercial real properties in northern Sweden. The company's real estate portfolio consists of trade, industrial, logistics, office, and other properties, which include housing, restaurants, storage rooms, and gym, as well as hotels and community properties, such as schools, located in Sundsvall, Gävle, Dalarna, Östersund, Umeå, and Luleå. As of June 30, 2019, it owned approximately 1,300,000 square meters of lettable area. The company was founded in 2010 and is headquartered in Sundsvall, Sweden.
Assets
Castellum
castellum.seCastellum is one of Sweden's largest listed real estate companies with a property value of SEK 98 billion. We are active in 17 Swedish growth regions as well as in Copenhagen and Helsinki. Every day, 250,000 people go to work in our premises. We develop flexible workplaces and logistics solutions in close proximity to city centers and with a lettable area of 4.3 million square meters. One of our sustainability goals is to be completely climate neutral by 2030. Castellum is the only Nordic real estate company selected by the Dow Jones Sustainability Index (DJSI). The Castellum share is listed on the Nasdaq Stockholm Large Cap.
Assets
Adapta fastigheter ab
adaptafast.seFöremålet för bolagets verksamhet skall vara att bedriva fastighetsutveckling och förvaltning av fastigheter och därmed förenlig verksamhet.
Bure equity
bure.seBure Equity AB (publ) is a private equity and venture capital firm specializing in secondary direct, later stage, middle market, mature, buyouts, emerging growth, expansion capital, mid venture, late venture, PIPES, bridge, industry consolidation, recapitalizations, growth capital, special situation and turnarounds. The firm has agnostic approach and seeks to invest in listed and unlisted SME companies and assets in knowledge driven service companies. It primarily invests in education service companies, communication services, medtech, consumer staples, financials, industrials, healthcare, information technology, and professional services. The firm prefers to invest in Nordic and European developed markets. It invests between $5 million to $50 million. The firm seeks to be a principal shareholder with a controlling influence in the portfolio company. The firm takes majority stake. The firm has no established exit strategy but prefers to hold its investment for a period of three to five years. It invests through its own balance sheet. Bure Equity AB (publ) was founded on November 23, 1992 and is based in Stockholm, Sweden.
Investment ab latour
latour.seInvestment AB Latour (publ) is an investment firm. The firm prefer to invest in companies for long term with Development, manufacture and marketing of proprietary products under their own brands. It prefer to invest in companies with 10 percent average annual growth over a business cycle, 10 percent operating margin over a business cycle, and 15 - 20 percent return on operating capital over a business cycle. It takes an active role on the board of its investee company. The firm was previously known as AB Hevea. Investment AB Latour (publ) was founded in 1984 and is based in Gothenburg, Sweden with an additional office in Malmo, Sweden and Stockholm, Sweden.
Assets
