CompanyEnrich provides comprehensive firmographic data and search capabilities for sales, recruitment, and market intelligence. While powerful for deep company research, their credit-based pricing and focus on B2B sales use cases can be complex and costly for product teams needing visual brand identity.
Yoku offers a focused alternative for product personalization and brand-aware AI. Instead of 300+ data points for sales intelligence, we provide the visual and contextual brand data you need to personalize user experiences, logos, colors, fonts, descriptions, and industry data, with simple, transparent pricing.
Yoku is for products that need to look and feel like the user's company, not just know about it.
CompanyEnrich
Yoku
| Feature | CompanyEnrich | Yoku |
|---|---|---|
| Logo Retrieval | ✅ (separate free API) | ✅ (core feature) |
| Color Palette Extraction | ❌ | ✅ (core feature) |
| Font & Typography Data | ❌ | ✅ |
| Company Descriptions | ✅ | ✅ |
| Industry & NAICS Classification | ✅ | ✅ |
| Social Profiles | ✅ | ✅ |
| Employee Count & Revenue | ✅ | ❌ |
| Technographics | ✅ | ❌ |
| Contact Data (Email, LinkedIn) | ✅ | ❌ |
| Advanced Search & Filtering | ✅ | ❌ |
| Lookalike/Semantic Search | ✅ | ❌ |
| AI-Optimized Context Schema | ❌ | ✅ |
| Dynamic Theming Outputs (CSS) | ❌ | ✅ |
| Transaction Identification | ❌ | ✅ (add-on) |
| Stock Ticker Enrichment | ✅ | ✅ |
| Single API Endpoint | ❌ | ✅ |
| Free Tier | 500 credits trial | 100 requests/month |
| Starting Price | $49/month (5k credits) | €9/month (5k requests) |
Key Difference:
CompanyEnrich tells you everything about a company for sales intelligence.
Yoku tells you how to represent a company visually for product experiences.
| Plan | Price | Requests/Month | What You Get |
|---|---|---|---|
| Free | €0 | 100 | Full API access |
| Starter | €9 | 5,000 | All features, 2 requests/sec |
| Growth | €29 | 25,000 | All features, 5 requests/sec |
| Scale | €99 | 150,000 | All features, 10 requests/sec |
Value Analysis:
What You'll Gain:
What You'll Lose:
Hybrid Approach: Many teams use both:
| Dimension | CompanyEnrich | Yoku |
|---|---|---|
| Core Data | Firmographics & Contacts | Brand Identity & Visuals |
| Primary Use | Sales Intelligence | Product Personalization |
| Target Team | Sales, Marketing, Recruitment | Product, Engineering, Design |
| Pricing Model | Credit-based, complex | Request-based, simple |
| API Complexity | Multiple endpoints, filters | Single endpoint, opinionated |
| AI Integration | General company data | Brand context optimization |
| Theming Support | None | First-class feature |
Yoku is designed for SaaS companies and AI products where personalization drives retention, not for sales teams where lead scoring drives conversions.
No need to understand firmographic data models or credit calculations. Input domain → get brand identity → use in product.
€9/month gets you started. €99/month scales you to 150k requests. No complex credit math or surprise bills.
While CompanyEnrich focuses on B2B data breadth, Yoku focuses on brand identity depth with regular updates for AI and theming use cases.
CompanyEnrich is powerful for:
Yoku is the better choice for:
If you're building a product that represents companies visually and needs to personalize user experiences, Yoku provides exactly what you need, without the complexity and cost of a full sales intelligence platform.
"Sales teams need to know everything about companies. Product teams need to know how to represent them. Yoku is built for the latter."
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