Modern Alternative to Clearbit & Their Discontinued Logo API

Looking for a Clearbit Alternative After the HubSpot Acquisition?

In late 2023, Clearbit was acquired by HubSpot and subsequently shut down their public Logo API. Access to Clearbit's brand assets now requires a HubSpot account and is part of their broader CRM ecosystem.

If you relied on Clearbit's Logo API or need a dedicated, developer-friendly source for company logos, colors, fonts, and brand identity data, Yoku is a modern, independent alternative built specifically for product personalization and brand-aware AI.

<!-- ❌ Clearbit (discontinued) -->
<img src="https://logo.clearbit.com/stripe.com" />

<!-- ✅ Yoku (just change the domain) -->
<img src="https://cdn.yoku.app/stripe.com" />

What Happened to Clearbit's Logo API?

The HubSpot Acquisition

In November 2023, Clearbit announced its acquisition by HubSpot. While Clearbit's core data enrichment services continue within the HubSpot ecosystem, their public-facing Logo API was discontinued.

Current Limitations

• No standalone API access without HubSpot integration
• Brand assets (logos, colors) now bundled into larger HubSpot packages
• Developer experience deprioritized in favor of CRM workflows
• Pricing shifted toward enterprise sales teams, not product builders

The Gap Created

This leaves developers and product teams without a simple, affordable API for:

• Dynamic logo display in applications
• Company color theming in SaaS products
• Brand-aware AI context
• Standalone brand identity enrichment

Yoku fills this exact gap.

High-Level Comparison

- **HubSpot ecosystem product**
- Logo/color data bundled with CRM
- No standalone public API
- Enterprise sales & marketing focus
- Complex integration path
- Sales intelligence first, branding second

- **Independent brand identity API**
- Logo/color/font API as core product
- Public API with instant access
- Developer & product team focus
- Simple integration, SDKs available
- Brand infrastructure first

Feature Comparison: What You Can Actually Access

Migration Path: From Clearbit to Yoku

If you were using Clearbit's Logo API before the shutdown, Yoku provides a drop-in replacement that's even more powerful.

What You Lose with Clearbit:

• Direct API access without HubSpot
• Simple pricing for brand assets
• Developer-first documentation
• Standalone brand data service
• Simple logo.clearbit.com URL pattern

What You Gain with Yoku:

• Direct 1:1 replacement for logo needs
• More comprehensive brand data (fonts, themes, AI context)
• Simpler, transparent pricing
• Active developer support
• Independent platform (no ecosystem lock-in)
• Advanced features: resizing, format conversion, dark mode, lettermark fallbacks

Direct URL Migration: The CDN Endpoint

Yoku's CDN endpoint is a direct drop-in replacement for Clearbit's discontinued Logo API with the same simple URL pattern.

Basic Migration (1:1 Replacement)

The simplest migration is a direct URL swap:

<!-- ❌ OLD: Clearbit Logo API (discontinued) -->
<img src="https://logo.clearbit.com/stripe.com" alt="Stripe" />

<!-- ✅ NEW: Yoku CDN Endpoint -->
<img src="https://cdn.yoku.app/stripe.com" alt="Stripe" />

That's it! No authentication required, no configuration needed.

Search & Replace Migration

For existing codebases, a simple find-and-replace works:

# Find all Clearbit Logo API references
grep -r "logo.clearbit.com" .

# Replace with Yoku CDN
sed -i 's/logo\.clearbit\.com/cdn.yoku.app/g' **/*.html
sed -i 's/logo\.clearbit\.com/cdn.yoku.app/g' **/*.jsx
sed -i 's/logo\.clearbit\.com/cdn.yoku.app/g' **/*.tsx

Side-by-Side Comparison

Advanced Migration: Beyond Basic Logos

While Clearbit only offered simple logo URLs, Yoku's CDN provides powerful enhancements:

1. Automatic Resizing

Clearbit returned fixed-size images. Yoku lets you specify exact dimensions:

<!-- Clearbit: Fixed size -->
<img src="https://logo.clearbit.com/stripe.com" />

<!-- Yoku: Custom size -->
<img
  src="https://cdn.yoku.app/stripe.com/w/128/h/128"
  width="128"
  height="128"
/>

2. Format Optimization

Clearbit only offered PNG. Yoku supports modern formats:

<!-- Clearbit: PNG only -->
<img src="https://logo.clearbit.com/stripe.com" />

<!-- Yoku: WebP for 30% smaller files -->
<img src="https://cdn.yoku.app/stripe.com/w/128.webp" />

<!-- Responsive formats -->
<picture>
  <source
    type="image/webp"
    srcset="https://cdn.yoku.app/stripe.com/w/128.webp"
  />
  <img src="https://cdn.yoku.app/stripe.com/w/128.png" alt="Stripe" />
</picture>

3. Dark Mode Support

Clearbit had no theme awareness. Yoku automatically serves appropriate logos:

<!-- Clearbit: One logo for all themes -->
<img src="https://logo.clearbit.com/stripe.com" />

<!-- Yoku: Theme-aware logos -->
<img src="https://cdn.yoku.app/stripe.com/theme/dark" class="dark-mode-logo" />
<img
  src="https://cdn.yoku.app/stripe.com/theme/light"
  class="light-mode-logo"
/>

4. Smart Fallbacks (Never Broken Images)

Clearbit showed broken images for unknown companies. Yoku generates lettermarks:

<!-- Clearbit: Broken image for unknown company -->
<img src="https://logo.clearbit.com/unknownstartup.com" />
<!-- Result: ❌ Browser broken image icon -->

<!-- Yoku: Generated lettermark -->
<img src="https://cdn.yoku.app/unknownstartup.com/fallback/lettermark" />
<!-- Result: ✅ Professional "U" badge with deterministic color -->

5. On-Demand Discovery

Clearbit required pre-existing data. Yoku can fetch new logos automatically:

<!-- Clearbit: Only worked for pre-indexed companies -->
<img src="https://logo.clearbit.com/newstartup.io" />

<!-- Yoku: Automatically discovers and caches -->
<img src="https://cdn.yoku.app/newstartup.io/fetch/true" />

This fetches the logo from the company's website, persists it, and serves it—all in one request.

Migration Examples: Real-World Scenarios

Example 1: Transaction List (Fintech App)

Before (Clearbit):

{
  transactions.map((tx) => (
    <div key={tx.id}>
      <img src={`https://logo.clearbit.com/${tx.merchantDomain}`} />
      <span>{tx.amount}</span>
    </div>
  ));
}

After (Yoku):

{
  transactions.map((tx) => (
    <div key={tx.id}>
      <img
        src={`https://cdn.yoku.app/${tx.merchantDomain}/w/48/h/48/fallback/lettermark.webp`}
        width="48"
        height="48"
        loading="lazy"
      />
      <span>{tx.amount}</span>
    </div>
  ));
}

Improvements:

• ✅ No broken images (lettermark fallback)
• ✅ 30% smaller files (WebP)
• ✅ Faster loading (lazy loading + dimensions)
• ✅ Consistent 48x48 sizing

Example 2: Company Directory

Before (Clearbit):

<div class="company-grid">
  <img src="https://logo.clearbit.com/stripe.com" />
  <img src="https://logo.clearbit.com/github.com" />
  <img src="https://logo.clearbit.com/salesforce.com" />
</div>

After (Yoku with Dark Mode):

<div class="company-grid" data-theme="dark">
  <img src="https://cdn.yoku.app/stripe.com/w/64/theme/dark.webp" />
  <img src="https://cdn.yoku.app/github.com/w/64/theme/dark.webp" />
  <img src="https://cdn.yoku.app/salesforce.com/w/64/theme/dark.webp" />
</div>

Improvements:

• ✅ Dark mode optimized logos
• ✅ Consistent sizing (64x64)
• ✅ Modern format (WebP)

Example 3: Dynamic User Onboarding

Before (Clearbit):

// User enters company domain during signup
<img src={`https://logo.clearbit.com/${userDomain}`} />
// Problem: Often showed broken images for small companies

After (Yoku with Discovery):

// User enters company domain during signup
<img
  src={`https://cdn.yoku.app/${userDomain}/fetch/true/w/128/fallback/lettermark`}
  alt="Company logo"
/>
// Always shows something professional (logo or lettermark)

Improvements:

• ✅ Automatic discovery for new companies
• ✅ Always shows professional branding
• ✅ Fetched logos cached for future use

Full API Migration (Beyond Logos)

For teams that need more than just logos, Yoku's REST API provides comprehensive brand data that Clearbit never offered:

// Clearbit: Logo URL only
const logoUrl = `https://logo.clearbit.com/${domain}`;

// Yoku: Complete brand identity (authenticated API)
const response = await fetch(`https://api.yoku.app/v1/brand?domain=${domain}`, {
  headers: { Authorization: "Bearer YOUR_API_KEY" },
});

const brand = await response.json();

// Access comprehensive data:
console.log(brand.assets); // Logos, icons, symbols
console.log(brand.colors); // Full color palette
console.log(brand.typography); // Font recommendations
console.log(brand.description); // Company description
console.log(brand.industry); // Industry classification
console.log(brand.socialProfiles); // Twitter, LinkedIn, etc.

Use cases enabled:

• SaaS theming: Apply user's company colors throughout your app
• AI context: Feed brand guidelines to LLMs for on-brand content
• Dynamic styling: Generate CSS variables from brand colors
• Personalization: Customize entire experiences around company identity

Pricing Comparison

Clearbit/HubSpot Pricing

• Enterprise-focused packages
• No standalone brand API pricing
• Requires HubSpot subscription
• Sales-oriented bundles (contacts, intent data, etc.)

Yoku Pricing (Transparent & Accessible)

No HubSpot subscription required. No per-contact fees. Just brand data.

When Each Platform Makes Sense

Choose Clearbit/HubSpot If:

• You're already a HubSpot enterprise customer
• You need full sales intelligence (contacts, intent, firmographics)
• Your primary use case is sales/marketing ops
• You need tight CRM integration

Choose Yoku If:

• ✅ You need a direct Clearbit Logo API replacement
• ✅ You're building a product that displays company logos/colors
• ✅ You want to theme your SaaS based on user's company branding
• ✅ Your AI needs brand context to stay on-message
• ✅ You're a developer wanting simple API access
• ✅ You don't want ecosystem lock-in

Developer Experience: Yoku vs. Current Clearbit

Current Clearbit (Post-Acquisition)

• Access requires HubSpot ecosystem integration
• Documentation focused on CRM workflows
• Longer setup time
• Brand data secondary to contact data

Yoku Developer Experience

• Instant API key after signup
• First request in <5 minutes
• Complete, developer-focused documentation
• SDKs for TypeScript, Python, Ruby
• Zapier integration for no-code workflows
• Brand data as the primary focus

The Yoku Advantage for Brand-First Teams

1. Independent & Focused

Yoku isn't part of a CRM suite. We're 100% focused on brand identity infrastructure.

2. Built for Product Teams

Our API outputs are optimized for:

• CSS theming variables
• LLM context prompts
• React/Vue component libraries
• White-label SaaS platforms

3. Transparent Roadmap

As an independent company, we publicly share our roadmap and prioritize features based on developer needs, not corporate synergy.

4. Migration Support

We offer special onboarding for teams migrating from Clearbit's discontinued API.

Why Yoku Is the Best Clearbit Logo API Alternative

1. Drop-In Replacement

Change logo.clearbit.com to cdn.yoku.app and it just works. No authentication, no configuration, no migration complexity.

2. Enhanced with Modern Features

Not just a replacement—we've added features Clearbit never had:

• Automatic resizing (no preprocessing needed)
• Format conversion (WebP, PNG, JPG on-the-fly)
• Dark mode support (theme-aware logos)
• Smart fallbacks (lettermarks instead of broken images)
• On-demand discovery (fetch new logos automatically)

3. Better Caching & Performance

• Global CDN with edge caching
• Sub-50ms response times worldwide
• 1-year CDN cache for maximum speed
• ETag support for bandwidth efficiency

4. No Broken Images in Production

Clearbit showed broken images for unknown companies. Yoku generates professional lettermark fallbacks with deterministic colors—your UI always looks polished.

5. Transparent, Affordable Pricing

No enterprise sales calls. No HubSpot subscription required. Start free, scale as you grow:

• Free tier: 100 requests/month
• Starter: €9/month for 5,000 requests
• CDN requests: Public and unlimited (rate-limited per IP)

6. Independent & Developer-First

We're not part of a CRM suite. We're 100% focused on making brand identity accessible infrastructure for developers—permanently.

Quick Start: Replace Clearbit Today

Step 1: Update Your URLs

# Find all Clearbit references
grep -r "logo.clearbit.com" .

# Replace with Yoku
find . -type f \( -name "*.html" -o -name "*.jsx" -o -name "*.tsx" -o -name "*.js" \) \
  -exec sed -i '' 's/logo\.clearbit\.com/cdn.yoku.app/g' {} +

Step 2: Enhance (Optional)

Take advantage of Yoku's advanced features:

// Before: Basic Clearbit URL
const logoUrl = `https://logo.clearbit.com/${domain}`;

// After: Enhanced Yoku URL
const logoUrl = `https://cdn.yoku.app/${domain}/w/128/fallback/lettermark.webp`;
// Now with: resizing, WebP format, lettermark fallback

Step 3: Test & Deploy

No authentication needed—it just works. Your logos load faster, look better, and never break.

Migration Support

Migrating from Clearbit's discontinued API? We're here to help:

• Free migration consultation for teams with >100K monthly requests
• Custom CDN domains available (e.g., cdn.yourcompany.com)
• Bulk pre-warming to cache your most-used domains
• Dedicated Slack channel for migration questions

Contact us to discuss your migration.

Final Recommendation

The Clearbit acquisition by HubSpot created a real gap in the market: a simple, accessible API for company brand identity.

If you:

• Were using Clearbit's Logo API before it was shut down
• Need company logos/colors for your product
• Want to personalize UIs based on company branding
• Need brand context for AI applications
• Prefer independent, developer-first tools over enterprise suites

Yoku is the clear alternative choice.

We're built specifically to solve the problem Clearbit abandoned: making brand identity accessible infrastructure for every developer and product team.

Get Started Today

Ready to replace Clearbit? Here's how to get started:

Option 1: Public CDN (No Authentication)

Just replace the domain in your URLs—works instantly:

<img src="https://cdn.yoku.app/stripe.com/w/128.webp" />

Perfect for: Client-side rendering, static sites, quick prototypes

Option 2: Authenticated API (Full Brand Data)

Get comprehensive brand identity beyond logos:

const response = await fetch(
  "https://api.yoku.app/v1/brand?domain=stripe.com",
  {
    headers: { Authorization: "Bearer YOUR_API_KEY" },
  },
);

const brand = await response.json();
// Access: logos, colors, fonts, descriptions, social profiles, and more

Perfect for: SaaS theming, AI context, comprehensive enrichment

Resources

• 📖 CDN Endpoint Documentation - Complete reference
• 🚀 Quick Start Guide - Get your API key
• 💬 Support - Migration assistance
• 🎯 Pricing - Simple, transparent plans

Summary: Why Switch from Clearbit to Yoku

The bottom line: Yoku is what Clearbit's Logo API should have become—but better, independent, and built for developers.

"When Clearbit closed their public API, they left thousands of developers without brand infrastructure. We built Yoku to fill that gap—permanently, transparently, and affordably."