TheCompaniesAPI provides comprehensive company enrichment with 300+ data points, including firmographics, financials, and analytics. While powerful for deep company analysis, their credit-based pricing starting at $95/month and broad data scope can be overkill for product teams needing visual brand identity and personalization.
Yoku offers a focused alternative for product personalization and brand-aware AI. Instead of 300+ data points for deep analysis, we provide the visual and contextual brand data you need to personalize user experiences—logos, colors, fonts, descriptions, and industry data—with simple, transparent pricing starting at €9/month.
- 300+ data points: Business type, employee counts, revenue, locations, analytics
- Multi-input enrichment: Domain, email, social URLs
- AI-powered search: Prompt-based queries and semantic search
- Large database: 50M+ companies with real-time updates
- Built for: Deep company analysis, market research, sales intelligence
- Visual brand data: Logos, colors, fonts, style guides
- Essential company context: Descriptions, industries, social profiles
- AI-optimized outputs: Ready for LLM context and prompt engineering
- Theming infrastructure: CSS variables for dynamic UI theming
- Built for: Product teams, developers, AI applications, multi-tenant SaaS
Yoku is for products that need to look and feel like the user's company, not analyze its financials.
TheCompaniesAPI
- Comprehensive company intelligence (300+ data points)
- Multiple enrichment methods (domain, email, social)
- AI-powered search and Q&A capabilities
- Credit-based pricing starting at $95/month
- Focus on market research and deep analysis
- Large 50M+ company database
Yoku
- Visual brand identity API (logos, colors, fonts)
- Essential company context (industry, description, social)
- Simple, single API endpoint
- Transparent monthly pricing starting at €9/month
- Focus on product personalization & AI
- Developer-first, minimal configuration
| Feature | TheCompaniesAPI | Yoku |
|---|
| Logo Retrieval | ✅ (in assets) | ✅ (core feature, multiple formats) |
| Color Palette Extraction | ❌ | ✅ (core feature) |
| Font & Typography Data | ❌ | ✅ |
| Company Descriptions | ✅ | ✅ |
| Industry Classification | ✅ | ✅ |
| Social Profiles | ✅ | ✅ |
| Employee Count & Revenue | ✅ | ❌ |
| Monthly Visitors Analytics | ✅ | ❌ |
| Locations & Headquarters | ✅ | ❌ |
| Financial Data (Stock, Revenue) | ✅ | ❌ |
| AI-Powered Q&A | ✅ | ❌ |
| AI-Optimized Context Schema | ❌ | ✅ |
| Dynamic Theming Outputs (CSS) | ❌ | ✅ |
| Transaction Identification | ❌ | ✅ (add-on) |
| Stock Ticker Enrichment | ✅ | ✅ |
| Single API Endpoint | ❌ (multiple endpoints) | ✅ |
| Free Tier | Limited trial | 100 requests/month |
| Starting Price | $95/month (50k credits) | €9/month (5k requests) |
Key Difference:
TheCompaniesAPI tells you everything about a company for analysis and research.
Yoku tells you how to represent a company visually for product experiences.
- Startup: $95/month for 50,000 credits ($0.0019/request)
- Scaleup: $295/month for 250,000 credits ($0.00118/request)
- Enterprise: $595/month for 500,000 credits ($0.00119/request)
- Complex credit system: Q&A endpoints cost 10 credits
- Volume discounts: Better rates at higher tiers
- Best for: Large enterprises with deep company analysis needs
| Plan | Price | Requests/Month | What You Get |
|---|
| Free | €0 | 100 | Full API access |
| Starter | €9 | 5,000 | All features, 2 requests/sec |
| Growth | €29 | 25,000 | All features, 5 requests/sec |
| Scale | €99 | 150,000 | All features, 10 requests/sec |
Value Analysis:
- For 5,000 requests/month: TheCompaniesAPI = $95, Yoku = €9 (~$10)
- 90% cost savings at entry level
- No credit calculations or endpoint-specific pricing
- All features included at every paid tier
- Predictable costs with hard limits (no surprise overages)
- Multiple API endpoints (enrichment, search, Q&A, etc.)
- Credit system requires usage tracking
- Complex data model with 300+ fields
- SDK available but complex data structures
- Designed for comprehensive company analysis
- Single API endpoint for all brand data
- No credit calculations or complex pricing
- "First request in minutes" onboarding
- Opinionated schema optimized for:
- CSS theming variables
- LLM context injection
- React/Vue component libraries
- Simple mental model: Domain/name in → brand identity out
- You need 300+ data points for deep company analysis
- Financial data and analytics are critical (revenue, traffic, stock)
- You're building market research or sales intelligence tools
- AI-powered Q&A about companies is a core requirement
- You have enterprise budget ($95+/month minimum)
- You need logos, colors, and fonts for product theming
- You're building a multi-tenant SaaS that needs white-labeling
- Your AI product requires brand context to stay on-brand
- You want simple, predictable pricing without credit calculations
- You're a product team (not research/analysis) needing visual identity
- You need CSS variables and theming outputs ready to use
- You prefer minimal API surface with opinionated defaults
- Your budget is startup-friendly (€9+ vs $95+)
What You'll Gain:
- Simplicity: One API endpoint vs. multiple
- Cost Savings: €9 vs. $95 for similar request volumes
- Visual Focus: Better logo/color/font data with multiple formats
- Product-Ready Outputs: CSS variables, AI context schemas
- Faster Integration: Simpler data model, less complexity
What You'll Lose:
- Financial data (revenue, stock information)
- Traffic analytics and visitor data
- Employee counts and location details
- AI-powered Q&A capabilities
- Very deep company analysis (300+ fields)
Hybrid Approach:
Many teams use both:
- TheCompaniesAPI for market research and financial analysis
- Yoku for product personalization and UI theming
| Dimension | TheCompaniesAPI | Yoku |
|---|
| Core Data | 300+ company intelligence points | Brand identity & visuals |
| Primary Use | Market research & analysis | Product personalization |
| Target Team | Analysts, Researchers, Enterprise | Product, Engineering, Design |
| Pricing Model | Credit-based, enterprise-focused | Request-based, startup-friendly |
| API Complexity | Multiple endpoints, deep schema | Single endpoint, opinionated |
| AI Integration | Q&A and context features | Brand context optimization |
| Theming Support | None | First-class feature |
Yoku is designed for SaaS companies and AI products where personalization drives retention, not for analysis teams where deep data drives decisions.
No need to understand 300+ data fields or credit calculations. Input domain → get brand identity → use in product.
€9/month gets you started. €99/month scales you to 150k requests. Compare to $95/month for 50k credits with TheCompaniesAPI.
While TheCompaniesAPI focuses on data breadth, Yoku focuses on brand identity depth with regular updates for AI and theming use cases.
Yoku is EU-based with GDPR compliance built-in, important for global teams concerned with data privacy.
TheCompaniesAPI is powerful for:
- Market research and competitive analysis
- Financial modeling and investment research
- Sales intelligence with deep firmographics
- Enterprises with $95+/month budgets
- Teams needing AI-powered Q&A about companies
Yoku is the better choice for:
- Product teams needing visual brand data
- SaaS platforms implementing white-label theming
- AI applications requiring brand context
- Startups wanting affordable, predictable pricing
- Developers preferring simple, opinionated APIs
- Bootstrapped companies (€9 vs $95 entry price)
If you're building a product that represents companies visually and needs to personalize user experiences, Yoku provides exactly what you need—without the complexity, cost, and overkill of a comprehensive company intelligence platform.
"Analysts need to know everything about companies. Product teams need to know how to represent them. Yoku is built for the latter."